Charida Jitwongwai, known as Bee, is the Chief Operating Officer of SIAM Yacht Refresh, overseeing operations, client relations, and the delivery of high-end yacht refresh projects in Phuket, Thailand.

With over 15 years of experience in relationship management and operations, Charida is trusted for her ability to manage complex projects with discretion, precision, and clarity. Over the past two years, she has led the full refresh of the superyacht , coordinating owners, captains, crews, and specialist contractors to ensure exceptional standards, smooth execution, and timely delivery.

Charida holds an MBA in Hospitality and Tourism Management and previously held senior relationship management roles with the Earth Observatory of Singapore, working across Singapore and Thailand. Fluent in Thai and English, she brings a calm, detail-focused, and highly professional approach to every project, ensuring clients experience seamless service from planning through completion.